Teddy Bears in Advertising
Teddy Bears in Advertising
Almost since the Teddy Bears birth back in 1902, the Teddy Bear has been making his mark in the field of advertising. You really don't have to travel very far these days before you see that familiar smiling face of the Teddy Bear staring back at you from a shop window or even a car dealership.
Manufacturers of practically every item you can think of, has at one point or another, used the Teddy Bear's image to promote their products from confectionery to cosmetics, from cereals to brandy. Sometimes, the advertisers will use a ‘realistic' Teddy Bear while at other times he may show a Teddy Bear that has been drawn with some humour or, even with some human qualities, depending on what it is the Teddy Bear is promoting.
In 1925, Rowntrees used a charming Teddy Bear on their cardboard advertisement. Rowntrees show the Teddy Bear walking whilst at the same time carrying a banner with the words "Rowntree's Chocolates In Fancy Boxes Make Dainty Gifts" written on it.
One of the most famous Teddy Bears ever used in the field of advertising was the Teddy Bear known as ‘Chad' from Bear Brand stockings. Practically every woman who ever wore nylons would have seen the wonderful Teddy Bear advertising them and probably every woman would have fallen in love with him.
Teddy Bears are used not only in the market of product placement but, they are also used to help promote charities. For example, take the famous Pudsey Bear who helps raise funds for Children In Need. Pudsey Bear was born in 1986 and he is named after the Yorkshire town of Pudsey, which just happens to be the home of his creator, Joanne Pidgeon. Originally, Pudsey Bear was intended to host BBC's Children In Need Appeal for just one year. However, for reasons unknown to everyone, Pudsey proved to be so popular that he was asked to stay on and soon he became the Charity's official mascot. Now he is known by everyone.
His looks have evolved somewhat over the years into the big, cuddly yellow bear that we have all grown to know and love.
The image of Pudsey Bear has been used on many items including mugs, keyrings and many soft toy companies have made their own versions of him. Like all Teddy Bears, Pudsey Bear can be relied upon to comfort children in times of need, for this is the Teddy Bears forte.
Teddy Bear advertising ephemera is always worthy buying, especially if the items are in good condition, as it is always very desirable and often collected by Teddy Bear collectors who are looking for special items of Teddy ephemera to add to their Teddy Bear collection.
I would just like to end this article by saying that the word of advertising certainly owes the Teddy Bear a huge big thank you.
Gino loves fast cars, especially fast italian cars. Gino also loves anything Italian. Gino also heads an old teddy bear site which is full of adorable old teddy bears and their friends.
Please visit his website at www.ginosbears.co.uk
 TAN FLUFFY TEDDY BEAR ANIMAL ALLEY 16 STUFFED ANIMAL F US $29.99 
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 RALPH LAUREN POLO SWEATER TEDDY BEAR PLUSH TOY POSEABLE LARGE VINTAGE 1997 15 US $12.99
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 Kongs Dr Noys Medium Teddy Bear Dog Toy with Squeaker and Replacement Squeaker US $9.99
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 HALLMARK TEDDY BEAR WINDOW PINK T SHIRT XL NEW US $12.99
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 15pcs Tibetan silver crafted teddy bear pendants H0123 US $.99
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 SIMON BEANSTER Boyds Bears retired teddy bear and rag doll US $18.99
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 WALLACE TY Scottish Beanie Buddy teddy bear US $9.99
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 Lot of 25 Martha Stewart Teddy bear and purple glitter bow punches card making US $1.49
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 Rare Store Display Steiff Teddy Bear Blowing Bubbles Advertising Display US $89.00
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 MR T B SHUTTERBEAR retired 2004 Boyds Bears artist teddy bear US $18.99
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 BROWN TEDDY BEAR BABY BOY QUILT BEDDING CRIB 9pc SET FOR NEWBORN BY JOJO DESIGNS US $109.99
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 Miniature White Plastic Valentine Teddy Bear Cookie Cutter US $4.99
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 Handmade Dream Buddy for a Baby Funny Teddy Bear FREE SHIP US $15.00
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 Talbots kids light blue Onesie with teddy bear Boy 9M US $2.00
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 VINTAGE FULL SIZE ty beanie baby CELEBRATE celebration teddy bear 8 MINT W TAG US $4.99
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 VINTAGE FULL SIZE ty beanie baby CASHEW lovely little 8 teddy bear MINT W TAGS US $4.99
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 Vintage Detailed English Sterling TEDDY BEAR Charm US $34.99
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 Handmade Dream Buddy for a Baby Teddy Bear with a Blanket FREE SHIP US $15.00
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 COLLECTIBLE VALENTINES STUFFED WHITE TEDDY BEAR USED US $3.95
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 APPLAUSE COLLECTIBLE STUFFED TEDDY BEAR USED US $3.95
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Question by Jeremy S: How to clean a teddy bear that the cleaners wont?
The old lady has a teddy bear she wants to give to our unborn angel, probably the devil really. But is old and dirty and the cleaners wont clean. I say take the carpet cleaner to it, but she says to ask you. Please help. Thank You in advance.
Best answer:
Answer by taximomuv3
I just wash stuffed animals in the washing machine - preferably a front-loader if you have one. Haven't had any fall apart yet, but you don't say if it's a collectible or fragile fabric, but if it's just a regular teddy bear, it should be fine.
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